I went to see a company today and on the wall was a mission statement, part of which said… We aim to be innovative and creative in all that we do. I can’t think of a less innovative or creative way to say that.
While All Around You Lose Their Heads…
The economic outlook seems more depressing than ever. It’s tough out there, without a doubt. But, I have a circle of five business owners I speak to regularly. We (me included) are all pinching ourselves wondering what we are doing wrong / right. Business is good. For some, it’s better than it’s ever been.
Doing Fewer Things Well
Optimising your business offering is essential for any company – especially retailers.
Being Remarkable and Referable
Marketer Seth Godin talks about being remarkable as giving a service / experience that compels someone to make a remark about you. Being just another business in your industry is easy – but then again so is being remarkable when you think about it.
Who Goes First. Liverpool or Man Utd?
Hypothetical thought, but it’s got me thinking. News International are taking a bashing right now and it’s getting worse by the day. I have to wonder if they can survive in the UK. As a large shareholder (not majority) of BskyB, they are often seen as the owners. Sky is synonymous with Rupert Murdoch and vice versa [...]
Retail As An Experience
This week, it seems like a tower of playing cards falling down as a number of retailers are either posting huge losses, closing some of their sites or closing the door completely.
My worry is that some simply aren’t flexible enough for the changes in consumer behaviour.
Bye Bye Client, I Need My Reputation
If there’s one thing I’ve learned in the service industry – specifically consultancy – is that you can not control the entire outcome of a project. This is especially true of my digital marketing consultancy, which is very much based on results.
Marketing Inertia
Marketing online is all about inertia. If you stop and start; remember and forget; do it when you have time; or simply don’t bother, you will not build momentum. People demand momentum. Search engines demand momentum. Little and often beats feast and famine. Go on… make time.
Balancing Innovation
Some companies don’t innovate and their product offering dates, sometimes rapidly. Others innovate but not with a focus on what a client would want… They end up with some clever ‘stuff’ that no-one wants to pay for. Some companies innovate too much. It’s a great position to be in if you are product-led and have [...]
