I am trying to build a list of marketing companies in my area for possible partnerships and am amazed at how unfindable some companies are on the web.
First I used Google, but was bombarded with online marketing companies, not geographically localised, so I headed to Yell – which has been surprising useful. Then, using Credit Safe (to make sure they were a correct match financially) I headed back to Google to find the exact company name, even using the post code and/or address.
Man, I can’t believe how many of them didn;t come up in the listings. What chance have their customers got?
So, if you have the same problem… try this on your website (replace the bold bits):
Create a Title Tag
On your contact page create a bespoke title tag with your full company name (or the name you are known by). In your HTML between the <head> tag and </head> tag add the following:
<title>company name – town</title>
Create a Meta Description
Again, on the same page, between the same tags, create the description:
<meta name=”description” content=”Contact details for your company, a what you do in town, county” />
Create a Heading
You could also make sure the heading of your page (the main title that people see), which is usually the first bit oif text after the <body> tag, is tagged up using <h1>Contact Details For Your Company</h1>
Signposts Drive Traffic
Remember, you are not just helping yourself, you are helping the people actually trying to find you!
By the way, if you are based locally to Basingstoke, in Hampshire, Surrey or Berkshire and you are a marketing agency or a PR agency looking to hook up with a digital design agency with online marketing skills, why not contact me.
