We all need a bit of teasing.
It’s a well known fact (he says) that men like seeing semi-clad women rather than naked women. The suggestibility factor lets our imaginations start working to create something possibly more perfect than the reality.
If you want to tantalise someone with your own marketing, and yes it may not be a sexy industry you work in, you need to add some ‘tease’.
Writing advertising copy is no easy task and Web Copy That Sells is a good starting book to help you crafting some sexy words. It is a craft though and just needs working on, and testing.
Every movie needs a trailor. Every car purchase starts with a test drive. What’s your version of the underwear shot?
