Setting up a Facebook social advert

So, at last – social advertising on Facebook, which to my untrained eye is the same as Flyers Pro, is now live and I have just set up my first campaign for the Beauty Shop project.

To set up the adverts you need to log-in to your account and at the footer of the page, select Advertisers.

After creating your social advert, it is a very simplistic process in four steps.

1. Set Up Your Landing Page

Probably, you have a site you want to drive traffic to. Alternatively, you can set up your own page on Facebook. I didn’t do that so can’t explain the workings as I am looking to drive traffic to an e-commerce site.

It’s a simple screen though:

2. Set Up Your Audience

Again, a simple screen where you can begin to drill down your audience. You select keywords from their pre-defined lists that appear as you enter your definition, so these I’d imagine, tie in with peoples hobbies and likes, etc.

I am just going after women interested in beauty related things, rather going after a larger generic audience. Interestingly, the interface keeps you in touch with how big your audience is with every tick box selection.

3. Create Your Social Advert

You can enter 20 characters in the Title and 135 in the body. There is also the opportunity to upload a photo, or in this case a logo.

4. Set Your Budgets

Finally, you can set your budget and choose your advertising model. You can either choose to pay an amount per click through on your advert (ie. you only pay when someone clicks your advert):

Or, you can per per impression – (every time it is shown per thousand times):

5. Dashboard

Within minutes I am already getting page impressions for my adverts and I it is quick in terms of reporting. Time will tell if any of the advertising converts. I’ll keep you posted.

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