So, it’s been over a week and my Facebook advert is sending me traffic. No conversions yet though and I get different results from Facebook, than I do from my stats (see below) in terms of referrals – 60 from Facebook / 41 from Hitslink.

The only anomaly I can logically think of (away from the fact that the stats may not be accurate is that some visitors clicks back VERY quickly after clicking the advert, not giving the stats code long enough to load.

My summary so far is that despite the fact the no orders have directly converted, the spend so far is $1.39 = 68 pence – affordable for me to keep buying click-throughs. An equivalent number of clicks from Google campaigns would be in the region of £19.80 (2911% more expensive).