Stylised names and unfindability

Posted on 06. Nov, 2007 by Craig Killick in Content and Copywriting

Remember the bad old days when companies insisted that on their website, every time their name was mentioned, they wanted to see their logo – even in body copy.

Luckily we’ve moved on from there – a bit.

Another similar problem I see is with names (especially for events) where the words are put together as one or spelt differently, just to be different.

I wrote an article about a local business event called Inspire07 – yes, no spaces, but instead, in my article, I put the space in.

I did this, not to be awkward, or to break any brand guidelines, I did it because logically, that is what someone will type into a search engine. If you do a localised search (6/11/07), the article comes above the actual event website and is delivering traffic to my site already.

I cringe when I sit in a meeting and someone starts telling about a domain name they have bought, “and we’ve spelt it differently to stand out!”

If you want your website to be found, you have to be flexible – spellings and all.