SEO strategy advice

Posted on 26. Apr, 2008 by Craig Killick in Digital Marketing

Interesting interview here by Manish Pandey at SEOMegaCorp with Jeff Quipp.

Just as SEO has hit the streets – more and more people seem to be in the ‘know’ – the focus has moved back to a more generalized marketing approach, which is where it should be.

As the search market becomes more mature (and more saturated) it’s gonna get harder unless you take a longer-term approach. Look at e-commerce: Now the high street big boys have woken up, they are beginning to dominate the middle ground; and that’s on top of Amazon.

Unfortunately, too many people I speak to at the moment are looking for quick fix in terms of what they want from their web results – especially the harder B2B service market.

No pain no gain – it’s effort versus reward. It’s like going on a diet. You can quick fix in the short-term but the only way for long term success is to change your whole approach to food and excercise.