The web is great, wouldn’t you agree? For finding information, suppliers, sales contacts. For buying stuff, some of which is very obscure or ‘embarassing’. And, for marketing… it’s bloody awesome.

So why do so few marketing based organisations get the web? PR agencies, design agencies, marketing agencies. There are some agencies that are VERY good at digital but it amazes me that it’s not all of them.

Perhaps it seems like too much hard work? Perhaps it’s I.T. not marketing? Perhaps, it is actually all three… and so much more.

Birth Of The Smaller Agency

What’s happened though, while the traditional companies continue to do what they always did and despite the results getting weaker and weaker, a hungrier generation has appeared. I am now 37 and old enough to be their fathers – some of them anyway – and fair play to them.

It’s time for round two of web / marketing / design agencies and they could be as small as one employee, working from their back bedroom. (The Escape started under my staircase at home).

They get ‘it‘. They understand and leverage Twitter. They can build websites in hours – not weeks. They make it look good and get the online PR in overdrive with a few well placed clicks. They can market themselves, sell, collaborate and deliver.

What’s more, they are pissing all over the sluggish old-school agencies with account mangers still thumbing through their rolladex trying to pull in a few favours.

Welcome to the new web. Should established agencies be scared of them? Damn right!