Feeder Websites Update

Posted on 02. Jun, 2009 by Craig Killick in Content and Copywriting, Digital Marketing

I make no secret that I love feeder websites. As well as the fact that they are really working hard for me, it makes common senses to create more specific content websites where possible for user experience.

My main playground for trialling these sites is our beauty product shop.

As you can see from the pie chart below, I am now attracting most of my sales through brand specific feeder websites.

I am also becoming more aggressive (defensive) with the salon on a local strategy with a foray into geographical reference sites. The first one is this site for a beauty salon in Blackwater.

Specificity is essential (and sometimes hard) with this approach, but in terms of creating a legacy for sustinable marketing, I still believe it’s money well spent.

Tags: online, web marketing