Have you ever had a customer turn around and say, “I never knew you did that”?
I went to an interesting round table yesterday about public sector and charities engaging with business (and vice versa). One specific comment in particular raised was the need to speak in a relevant language to “the other side” and how to begin a conversation in the first place.
Simple fact though is that many companies simply fail to start conversations in the first place, which can lead to the question at the head of this post.
With Blogs, email, Twitter, etc. there is no excuse for SMEs to not engage with their clients and the world in general. And then there is the telephone…
What if, as a small business marketer or sales person, you committed to contact one person each day, just for a catchup maybe, or to listen to what’s happening with them.
And, to make it easier; make that call with no sales angle. Just a simple catchup and chat.
It’d be interesting to see the results over a month.
