Many marketers – me included – sometimes forget the difference between what they say and what they do.
Sometimes, especially with my own stuff, I get so hung up on words that I forget about messages. More specifically, tailored messages.
It’s not that I’m rubbish at marketing or creating marketing messages, I get good results most of the time, it’s just the nagging question of whether they could be better.
Am I doing enough to get under the skin of a prospects problem and delivering the appropriate message to them in the best way?
This article from Brian Clark at Copy Blogger - How To Motivate People To Buy – has really got me thinking today about the work I do marketing my own business services at The Escape.
Perhaps it’s the old “plumber and leaky tap” syndrome. In fact it’s the business I find the most hard to market!
Anyone else find the same thing?
The funny thing is, when I am involved in a pitch, it’s easy. And, it’s amazing how often the same problems occur for a client to be talking to us in the first place. There is a lot of disillusion with marketing (esp. web marketing) within companies and a quick scan of competitors shows me that the sales proposition is misaligned to this issue.
I feel another free marketing seminar coming on.
