I am currently at AOCAP in Phuket, Thailand; a conference relating to alternative property ownership in Pacific Asia. We’re talking mixed resorts… Full Ownership, Hotels, Fractional Ownership and Timeshare.
It’s funny. I, like many European people (apparently), have negative connotations with Timeshare and to be honest, it’s a product that’s still not for me. Fractional Ownership, though… seems to be a good proposition that I can get my head around, especially after an interesting presentation today from Piers at Fractional Life about the rise of the Transumer.
The problem though, is one of image. In markets that go through exponential growth – and I include web development, SEO and online marketing in that – it takes a lot of effort (and money) to actually get across the concept in the first place in the marketing process:
- Of the product, in the first instance.
- Differentiators between your product and a similar (but different) product.
It would seem that the same issues that apply in the web industry exist in the fractional ownership industry too and I’d hazard a guess that we’re not alone.
Another big issue that has become apparent in my discussions with people is the need for new and effective ways to generate sales leads and an understanding of how to do it online…. which is why I am here talking.
Listening to the speeches so far, I feel like I am the curve ball here. The curve ball that needs to be thrown though.
