I’m at an Alternative Ownership industry conference in Phuket (Thailand) at the moment hammering home to everyone I speak to who has a web problem that they must have a web strategy in place (or at the very least an idea of a strategy) for their digital marketing to be successful.
From this macro-level statement, people have a tendency to go straight to a specific detail with the starting point usually being the design. They’ve already got a website, they tell me. They have a web guy that does the design and updates (usually an IT guy).
I’m generalising of course, but it’s a common conversation.
And the same with email marketing….
The same with Twitter.
And, that’s why many organisations don’t think the web works.
My point is this. If you are having a problem. It’s for a reason. What you are doing obviously isn’t working. Find a web consultant who talks about value, lead generation and return on investment before he even mentions design… or words… or tech.
It may seem like an unnecessary cost but these guys should be able to generate you a tangible business value.
