I’ve often sat and watched one of the Sarah Beeny style shows on TV where she tries to guide a person through a property development project. Ultimately, it’s about turning a profit, but, more often than not, one of the participants will get emotionally involved in a detail such as fixtures and fittings. They forget why they are doing it in the first place and end up making less money than they could have.
It’s an interesting comparison to working with clients developing websites and how they sometimes get far too involved with the fixtures and fittings half way through a project. Often, in these instances, I end up getting just as frustrated as Sarah Beeny obviously does but I don’t have a camera to talk to on the side.
On a profit and loss sheet a website is theoretically a liability for most businesses – it’s a marketing cost – and I guess most finance departments and marketing budgeters would agree. But, wouldn’t it make much more sense to approach it as an asset and focus on the end goal?
Two main benefits as far as I can see:
- Much more chance of a good return on the investment.
- It may stop people buying inferior products and services by solely focussing on the initial cost.
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