I am sure some marketers forget that at the end of every one of their ‘genius’ interactions, there is a person. Yes, a real life human-being making decisions that are [selfishly] right for them.
You see it in the social space, with companies automating their social messaging without a thought to the audience and what their problems are or how they use various platforms.
I heard a marketing idea recently that assumed that a highly paid professional would bite at a sales proposition even though the value of the offer didn’t add up. (If you earned circa £70k, would you give a sales person 1/2 hour of your time if they went and did your weekly shop for you to save you an hour?)
I even heard a pitch a couple of months ago from a consumer brand that suggested that the Bloggers are the lucky ones for the company sending them their news to publish!
Do marketers forget what it’s like to be a punter when they walk through their office door in the morning and devise their next cunning plan?
Or I am just plain cynical?
