If you don’t eat, you get hungry, and, if you eat too much, you’ll make yourself sick.

If you don’t top you car up with petrol, it runs dry. If you keep it topped up all the time, you’ll burn more fuel because of the weight, costing you more over time.

Investing in yourself and investing in your business is an essential balance.

Too little, and you won’t see any growth. Too much, and you won’t see any payback.