Got loads of followers on Twitter you like to boast about? How about friends or Facebook or Fans to your Facebook page?
As much as I can see the value of these tools, I also question the fickle nature and intention of the people who do the following in the instant switch on-off sphere of social media.
Like the current “Save BBC Radio 6″ outcries, or the “Bring Back Cadbury’s Whispa” campaigns and the list could go on for ever. People standing up for something that suits them… at that moment in time. Before it comes tomorrows ‘Chip Paper’.
How many of these people listened to Radio 6 on a regular basis? Obviously not enough. Or bought Whispas? (Popular products don’t get discontinued.)
Turning this on its head, what can we do to play on this and keep people ‘tuned’ in to our selfish [marketing] cause?
Hi Craig – am just getting into twitter – logged on here to see if you have a twitter feed I can follow in fact! I completely agree – on Twitter, everyone is going crazy at the moment about Carol Vorderman on twitter, yesterday it was this Cutting Edge documentary (that I was in!). I have just removed a load of people I am following as I’ve realised I’m not sure who they are! I still don’t completely ‘get’ twitter.
So – back to the original question – are you on Twitter!?
Sorry for the delay in answering. The answer is yes of course. Not sure I get much from it but there are a core group of around 30 people I converse with on different subjects… Not sure how long I will be doing it though : http://www.twitter.com/craigkillick