Got loads of followers on Twitter you like to boast about? How about friends or Facebook or Fans to your Facebook page?
As much as I can see the value of these tools, I also question the fickle nature and intention of the people who do the following in the instant switch on-off sphere of social media.
Like the current “Save BBC Radio 6″ outcries, or the “Bring Back Cadbury’s Whispa” campaigns and the list could go on for ever. People standing up for something that suits them… at that moment in time. Before it comes tomorrows ‘Chip Paper’.
How many of these people listened to Radio 6 on a regular basis? Obviously not enough. Or bought Whispas? (Popular products don’t get discontinued.)
Turning this on its head, what can we do to play on this and keep people ‘tuned’ in to our selfish [marketing] cause?
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