I didn’t enjoy school. In fact, I find it hard to muster the enthusiasm to encourage my children to put in the effort now as they go through the same sausage factory called education which tries to teach them not to fail. My stock line is for them to make the most of it. The [...]
Continue Reading →Why your business must sell its story
I come across a number of businesses on my travels with a great story to tell – usually SMEs and startups. But, why-oh-why don’t they use them for marketing? A lot of the time they are compelling, personal and attractive stories, and, what is marketing if it isn’t just a bunch of stories that make [...]
Continue Reading →
Feeder Websites Update
I make no secret that I love feeder websites. As well as the fact that they are really working hard for me, it makes common senses to create more specific content websites where possible for user experience. My main playground for trialling these sites is our beauty product shop. As you can see from the [...]
Continue Reading →Working with the lingo
I posted an article today about the changing nature of words. I was then confronted by the news home page on the BBC. Man, it’s looking grim this week. But. Here’s a thought. What if you marketed to the fears? What of you sold the reason why someone MUST have what you are selling if [...]
Continue Reading →Tweaking website content
I’ve just started using a piece of software called Coda for my web edits – I highly recommend it. It’s ease-of-use has given me the impetus to edit my web pages on a more regular basis and as a result I’ve seen some nice uplifts in traffic. Just by revisiting some of the words on [...]
Continue Reading →
Publishing a book on the web
So, I had a few people moaning about how they won’t read my book online, so Mark gave me the heads up on Lulu. You can now buy the seo book as a proper paperback directly online for just £9.99 Lulu is a great website. Upload your print-ready PDF, chose a format and decide on [...]
Continue Reading →The 4th dimension of your website
So, as you may have guessed, I think content is important on your website. What you say and how you say it relating to what you are selling is important. Another area of content generation that is just as important is when you post something, especially relevant with Blogging and news websites. Google seem to [...]
Continue Reading →Why you need quality content on your website
Following my predictions, I thought I would elaborate on the need for quality content. You may also be interested in these Blog articles: The website funnel explained Online content versus advertising Reference Links Google webmaster tools
Continue Reading →
Can I change your mind?
I love writing. I’m no J.K. Rowling, but I do like to tap away at the keyboard and ‘create’. I also believe in the power of words to help change the way people may think about a subject, or even a product. It’s part of my job I guess, trying to persuade people. That takes [...]
Continue Reading →Optimising content on your web pages
So, you’re sitting at your computer to find a product or service. You open up Google and get ready to type in your search query. I can bet you didn’t type in “integral solutions” or “peace of mind”. In fact, I would suggest it was quite specific. Where a lot of businesses go wrong with [...]
Continue Reading →