Marketing online is all about inertia. If you stop and start; remember and forget; do it when you have time; or simply don’t bother, you will not build momentum. People demand momentum. Search engines demand momentum. Little and often beats feast and famine. Go on… make time.
Continue Reading →The Logical Level Of Your Sales Pitch
Logical levels – chunking up and down – is something I learned on my first NLP course. I still remember going head-to-head with a woman who had about as much flexibility to think bigger than small as I had with being patient. Needless to say, we avoided each other as much as possible that week. [...]
Continue Reading →Creative Communications
A guy made contact with me yesterday who I haven’t seen for a long time. But, I remember him well from a CV he sent me over ten years ago. It included a polaroid picture answering the advert headline of “We’ve showed you ours, now show us yours”. I still tell people about it. We [...]
Continue Reading →The fickle nature of fans, friends and followers
Got loads of followers on Twitter you like to boast about? How about friends or Facebook or Fans to your Facebook page? As much as I can see the value of these tools, I also question the fickle nature and intention of the people who do the following in the instant switch on-off sphere of [...]
Continue Reading →Facebook advertising discrepancies
I honestly think there are opportunities on Facebook for advertising at the moment, but I have a very big but. Firstly, I have to say, I am successfully running two pages on Facebook, with adverts to drive traffic. I’ve spent about £50 over three weeks driving fans to my pages for two beauty salons – [...]
Continue Reading →Checking your online processes
When’s the last time you tried to complete the call-to-action on your website? Last week, I put my new beauty shop website live which carries direct integration into Worldpay and Paypal. It worked when testing so why try again when it goes live right? Wrong. The Paypal was fine, the Worldpay was broken. I only [...]
Continue Reading →Managing an online reputation bashing
Two organisations I have spoken to this week have a current issue with reputation in that when you do a brand search on them, negative stories appear on the first page of the search results. Unfortunately, you can’t do exactly what both people wanted, which was to get the bad listings removed; but you can [...]
Continue Reading →Web marketing needs a quality build
Some of the people I speak to in new business meetings want SEO and web marketing on their existing website – they don’t want to go to the extent of building a new website. Sometimes, this is very doable and we work together to do what we can. But, sometimes, I get really pissed off [...]
Continue Reading →It's all about the strategy
I’m at an Alternative Ownership industry conference in Phuket (Thailand) at the moment hammering home to everyone I speak to who has a web problem that they must have a web strategy in place (or at the very least an idea of a strategy) for their digital marketing to be successful. From this macro-level statement, [...]
Continue Reading →Knowing your place when it comes to search engine optimisation
I started quite late in SEO – about 2004. My first impressions were similar to those that I hear now about SEO being like a “dark art”. At the time, I thought I would never understand how to leverage optimisation and over time I have refined my own strategies down to the basics and even [...]
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