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Top 10 most common e-commerce mistakes

The 10 most common e-commerce mistakes, taken from a report from E-Consultancy. Poor search/filtering options Hidden checkouts Asking for unnecessary information Poor customer service / contact options Making delivery charges / returns policies hard to find Compulsory registration Poor search engine visibility Pop-ups SUCK Use of Flash Displaying out of stock products I agree with [...]

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Value of products in E-Commerce

One of the biggest issues small online retailers face is the price of the products they are selling and the balance between making sales and making a profit. If you are selling products of low value, the cost of aquisition and the time to administer each sale will require you to sell a large volume. [...]

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E-commerce customer service lacking

Being a seller online, you are bound to get customer complaints (especially with Royal Mail in the past couple of months) and as time consuming and costly it is, it’s a relevant part of an online shop business to offer great customer service. E-Consultancy continues to highlight the ongoing importance of this issue. With my [...]

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Three major problems with online shops

On the high street, retailers spend enormous amounts of money getting their customer experience right. But, this doesn’t necessarily translate to the web, for large and small online retailers. Here’s three big problems highlighted this week… Failing To Provide Contact Details In a recent survey by E-Consultancy: 60% of UK online retailers provided no telephone [...]

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Make them see themselves buying

Another interesting article on Copyblogger (one of my favourite blogs) about breaking down the objection barriers people have when visiting an e-commerce website. Brian cites examples such as: This can be done with landing pages, but also with whitepapers, reports, ebooks, email tutorials, blogging, audio and video seminars and webinars. Simple and clear language, benefits [...]

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