In January, I briefly spoke about feeder websites. This accelerated mid 2008 when the new construct for my online beauty product shop went live and the traffic dipped. I suddenly noticed that one of my feeder websites was delivering traffic and I hadn’t even noticed. So, I went and built another three (more on the [...]
Continue Reading →The 10 most common e-commerce mistakes, taken from a report from E-Consultancy. Poor search/filtering options Hidden checkouts Asking for unnecessary information Poor customer service / contact options Making delivery charges / returns policies hard to find Compulsory registration Poor search engine visibility Pop-ups SUCK Use of Flash Displaying out of stock products I agree with [...]
Continue Reading →One of the biggest issues small online retailers face is the price of the products they are selling and the balance between making sales and making a profit. If you are selling products of low value, the cost of aquisition and the time to administer each sale will require you to sell a large volume. [...]
Continue Reading →Give me a paint brush and I know a picture will not paint itself. If I pick up the brush to paint a picture, it may be bad, but each time I practice and learn new techniques, I know that it may get better. That depends on my application – the time and effort I [...]
Continue Reading →Being a seller online, you are bound to get customer complaints (especially with Royal Mail in the past couple of months) and as time consuming and costly it is, it’s a relevant part of an online shop business to offer great customer service. E-Consultancy continues to highlight the ongoing importance of this issue. With my [...]
Continue Reading →…and why I’m hoping a crash is on the way. I am beginning to think that success using Adwords is no longer viable with some business models. I use Adwords on a number of campaigns for clients with varying success, some of it with very good returns, but the overriding trend I am seeing is [...]
Continue Reading →On the high street, retailers spend enormous amounts of money getting their customer experience right. But, this doesn’t necessarily translate to the web, for large and small online retailers. Here’s three big problems highlighted this week… Failing To Provide Contact Details In a recent survey by E-Consultancy: 60% of UK online retailers provided no telephone [...]
Continue Reading →Another interesting article on Copyblogger (one of my favourite blogs) about breaking down the objection barriers people have when visiting an e-commerce website. Brian cites examples such as: This can be done with landing pages, but also with whitepapers, reports, ebooks, email tutorials, blogging, audio and video seminars and webinars. Simple and clear language, benefits [...]
Continue Reading →A guy I have dealt with this year is giving up on his E-Commerce website after trying to sell some of the stock from his single high street retail outlet online. Less than six months later and an investment of £2,300 the website is making sales, but obviously not enough to keep it up and [...]
Continue Reading →With competitive pricing already a strain for online shops, maximising profit means looking to leverage your existing customer base as much as possible. And, with the increasing costs of pay-per-click with competition, wouldn’t it be good to become less reliant on Google? Customer Loyalty It’s cheaper to keep customers than market to new ones so [...]
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