A guy made contact with me yesterday who I haven’t seen for a long time. But, I remember him well from a CV he sent me over ten years ago. It included a polaroid picture answering the advert headline of “We’ve showed you ours, now show us yours”. I still tell people about it. We [...]
Continue Reading →Data Driven Creative
I’ve worked with designers since 1989 and I could count the number of them on one hand who look to understand the data behind a marketing campaign. Perhaps it’s the old left-brain / right-brain thing that people talk about… “I’m creative so I’m not good with figures” and vice versa. I don’t buy it myself, it’s more [...]
Continue Reading →Facebook advertising discrepancies
I honestly think there are opportunities on Facebook for advertising at the moment, but I have a very big but. Firstly, I have to say, I am successfully running two pages on Facebook, with adverts to drive traffic. I’ve spent about £50 over three weeks driving fans to my pages for two beauty salons – [...]
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Helping Dave to raise cash for charity
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Continue Reading →Broken Website Creating Enquiries
I’m in two minds about this one – a website with a broken quote engine. The fact that it doesn’t work is actually creating sales opportunities and the guys that own it, are happy to keep it like this for the time being. A huge factor, it’s worth pointing out, is the audience for the [...]
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