My translation of the sales call I just took from BT…. “Hello it’s Martin here from BT, firstly I am going to try and be friendly by asking you how you are today even though I don’t mean it. Next, I am going to state the obvious about the Internet, a subject I know jack-shit [...]
Continue Reading →Bye Bye Client, I Need My Reputation
If there’s one thing I’ve learned in the service industry – specifically consultancy – is that you can not control the entire outcome of a project. This is especially true of my digital marketing consultancy, which is very much based on results.
Continue Reading →Marketing Inertia
Marketing online is all about inertia. If you stop and start; remember and forget; do it when you have time; or simply don’t bother, you will not build momentum. People demand momentum. Search engines demand momentum. Little and often beats feast and famine. Go on… make time.
Continue Reading →Value Your Sales Offering
I started working with a new client today as part of my digital marketing services. It’s a company that offers support to legal firms and although their service offering is based upon consultancy, they also have a great online service for private client lawyers. Although I have been retained by the company to help them [...]
Continue Reading →Building Reputation Takes More Than Marketing
I went to Venice at the weekend. The Hotel we stayed at was exceptional – Hotel Giorgione. As we were checking out, both myself and my wife commented to the man on reception how much we had enjoyed the hotel. “In that case, can I ask you a big favour?” “Can you please review us [...]
Continue Reading →Networking Channels
When someone says networking to me, I usually think of a room full of small business owners desperate to get across how great they are to each other. Lot’s of people talking and not much listening going on. As such, I don’t do networking events. Social networking – especially Twitter – seems to have moved [...]
Continue Reading →Industry Reputation Does Not Equal Sales
There’s a lot of ‘experts’ on Twitter. After all, it only takes two minutes to set up an account and start sharing wisdom. Through this medium, I’ve seen a lot of industry experts appear. But, it would seem that the kudos comes from them all just patting each other on the back. The people I [...]
Continue Reading →The Problem With Upselling
It seems wherever you go these days, you are a target to be sold to. I say target, because most of the retailers I get bombarded by at the checkout over the past year (only ever seems to be the big retailers) have discovered that they should be selling more and more to the same [...]
Continue Reading →Filtering Contacts and Avoiding Sales
Do you ever find yourself dicking around talking to people who are wasting your time? How about reading Tweets and articles that are of no value to you? Yeh, me too. As I look to build up my web marketing consultancy business this year, it’s become apparent that I am in fact starting a new [...]
Continue Reading →A Taste of Mary Portas
This morning I attended a Mary Portas Guide To Successful Retailing Taster Course in Basingstoke. This was hot the the heals of me reading this insightful article by Mary in the Telegraph about the shift in retail experience. The lady herself wasn’t there, it was a showcase of a new course running at the local [...]
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