Facebook seems to be maturing and growing… but they must maximise revenue generation. That said, they are currently making money, they just need to make more. Twitter, the jury’s out for me. Don’t see the long term engagement there, or how they will make [enough] money. A quick look at Compete shows the gulf is [...]
Continue Reading →Social Media – What's in it for me?
You could be forgiven for thinking you’ve missed something big just because you’re not Twittering or you don’t have a Facebook Fan page. The bandwagon for these social ‘marketing’ tools is well out of the station and chugging along like the runaway train at Disney. Firstly, these tools weren’t built for marketing; and no, they [...]
Continue Reading →Making your meta tags work harder in search engines
Your meta title and meta description are quite important aspects of your web page and can help you make better web pages. A specific Title tag and Description tag for each important web page is essential. Not only for optimization, but also for what displays in the search results. Your Title and Description effectively work [...]
Continue Reading →Optimising content on your web pages
So, you’re sitting at your computer to find a product or service. You open up Google and get ready to type in your search query. I can bet you didn’t type in “integral solutions” or “peace of mind”. In fact, I would suggest it was quite specific. Where a lot of businesses go wrong with [...]
Continue Reading →Pay per click word combination tool
There are a multitude of tools out there that do simple things very well, saving you so a lot of time. A point in case is the keyword list generator from SEO Book’s Aaron Wall. Using a combination of Wordtracker and this smart little tool, you can quickly create some keyword specific advertising with hundreds [...]
Continue Reading →Create MP3 voice files from text
I’m not sure on the use for this tool, but it amused me for five minutes. Seriously though, there probably are reasons or uses for adding a computer ‘voice’ to a web page and this tool – VozMe – does just that, creating MP3s from free text entered in the box.
Continue Reading →Another Form Tool
Found through Stumbling… Sidewalk
Continue Reading →Website Healthcheck Tool
I love our web page analyzer tool on The Escape site for individual overviews of pages. It’s simple and to the point. I also love the new tool on Aaron Wall’s SEOBook website – The website health check tool for browsing an entire site. Combine the two together and you can optimise your pages pretty [...]
Continue Reading →Wufoo Form Builder
Another online services for creating forms in HTML – Wufoo – discovered via Drew McLellan. Life is getting so much easier when it comes to building websites.
Continue Reading →Four Google tools for small business
I have been playing heavily with Google Analytics last week and I like what I see. I last looked at it some time ago and wasn’t impressed but it has come on a hell of a lot and I think I may be converted from Hitslink, which does cost, compared to the Free Analytics, but [...]
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