Marketing – The Evolution

Posted on 05. May, 2009 by Craig Killick in Business, Marketing & Sales, Social Media

I don’t really like the term web 2.0 or marketing 2.0. It versions something that is simply evolving. Does a child become human 2.0 when they reach being a teenager. I don’t think so, and that’s coming from a human 3.8. Anyway, I came across a great Blog post by Scot of Birddog about a [...]

Creating An SME With Balanced Income

Posted on 09. Apr, 2009 by Craig Killick in Business, Marketing & Sales

On Twitter, Anna, guided me to an article about the need for SMEs to balance their client portfolio. Business analysts have warned that a worrying number of small firms — typically service companies in the business to business sector — are relying on income from one or two main clients. It is a sad fact [...]

How To Get A Job At A Design Agency

Posted on 23. Mar, 2009 by Craig Killick in Personal Development

I often get people approaching me for a job, despite the fact that I don’t do the hiring. The hardest kind of job to get in the design industry is that first one, whether you are straight out of college, or trying to break into design. When we first started The Escape 11 years ago, [...]

Balancing Long Term and Short Term Thinking

Posted on 14. Mar, 2009 by Craig Killick in Business, Marketing & Sales, Personal Development

I am constantly trying to discover what I am NOT good at. It’s the only way I can improve and like most people my list is long if I’m honest with myself. One thing I am ‘always’ good at is seeing ‘big picture’ and having a bloody good guess at where something may be going. [...]

The importance of creating multiple income streams

Posted on 14. Jan, 2009 by Craig Killick in Business

At the moment, certain industries are struggling… really struggling. There’s no reason why, as we move forward, that more industries will face the same issues. Isn’t it time to create multiple streams of income (as organizations or as individuals) to counteract the ebb and flow of business in the current climate and beyond? One of [...]

Why we all need to be entrepreneurs

Posted on 09. Jan, 2009 by Craig Killick in Business

I never used to like the label ‘entrepreneur’. Not sure why. I think it just conjured up images of Del Boy’esque style characters that never quite make it. But, over the past couple of years, my mind has changed completely to the point where I actually think that we all need to be entrepreneurs. Take [...]