Offering value-added services in the B2B service sector is pretty much a given these days. Many companies talk about their USP (unique selling proposition) but to be honest, how unique are they really? The thing is, technology has changed the rules on value add. It’s easier to offer value add these days. Last years value-added [...]
Continue Reading →Business Flexibility
A few business models have come into my awareness in the past few weeks. Like this logo design company and this guy applying Photoshop filters to photos and selling them back as canvases. Both aren’t ‘the right way’ of doing it according to many of the people I speak to. Why is this? Not highbrow [...]
Continue Reading →The Fat Duck 'Experience'
My wife took me to Heston Blumenthal’s restaurant The Fat Duck last night and I feel compelled to talk about my experience… because it was, genuinely, an experience. Initial Experience Wasn’t Looking Good It didn’t start well to be fair. My wife spent an hour on the phone to book a cancellation spot, she couldn’t [...]
Continue Reading →Making Your Business Brand More Desirable
Brian Clarke tweeted a link to a video called How To Create Money, which intrigued me from a marketing standpoint. I like the concept of creating desire and trust (the main theme of the video) and have started to wonder about how that may work in business-to-business (B2B) marketing. Trust is the easy part, despite [...]
Continue Reading →Will you be hit by the extinction of business services?
I had lunch with my accountant in Basingstoke today and I was explaining how being in the tech industry, I am seeing a massive shift coming that I think many peers are not taking too seriously. It’s to do with the commoditisation of services. He’s an accountant I thought, his business is run of the [...]
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