I’ve often sat and watched one of the Sarah Beeny style shows on TV where she tries to guide a person through a property development project. Ultimately, it’s about turning a profit, but, more often than not, one of the participants will get emotionally involved in a detail such as fixtures and fittings. They forget [...]
Continue Reading →Social Media – What's in it for me?
You could be forgiven for thinking you’ve missed something big just because you’re not Twittering or you don’t have a Facebook Fan page. The bandwagon for these social ‘marketing’ tools is well out of the station and chugging along like the runaway train at Disney. Firstly, these tools weren’t built for marketing; and no, they [...]
Continue Reading →Social Profiles and Personal Brand
Yesterday I gave a seminar about social media marketing and the question of personal profile or company profile raised it’s head. Should I go online as me, or as my company? Larger companies and consumer products/services probably need to lead from the brand, but in the world of small business B2B, people buy people, so [...]
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Feeder Websites Update
I make no secret that I love feeder websites. As well as the fact that they are really working hard for me, it makes common senses to create more specific content websites where possible for user experience. My main playground for trialling these sites is our beauty product shop. As you can see from the [...]
Continue Reading →2009 web predictions
It’s that time of year when I have over-indulged but am bright about the coming year and ready to plan. Despite 2008 not finishing so great for many businesses, I personally can’t help but feel confident about 2009. The web will continue to change (state the bleedin’ obvious Craig) and it’s a case of testing [...]
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