Selling is all about timing. It’s all about someone needing / wanting what you have at that moment when you make contact. Take these real scenarios I have experienced in the past when calling people: An existing customer: “I never knew you did that, I used someone else.” Existing customer who I haven’t spoken to [...]
Continue Reading →Complex Selling and Complex Buying
Chances are, if you are in the B2B sector, your sale is more than a “I’ll take one of those” products. The need to simplify the sales process (throughout the marketing process) therefore is essential. Take my current situation with car insurance with Direct Line. It goes like this: 14 December – someone hit my [...]
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