A lot of negative stuff has been attributed to Twitter this week. Stephen Fry threatened to quit the platform after being called boring, Danyl on X Factor got likened to Hitler and, on a personal note, someone sent me a direct message asking me to Retweet something and saw their arse when I didn’t. And [...]
Continue Reading →Social Media – What's in it for me?
You could be forgiven for thinking you’ve missed something big just because you’re not Twittering or you don’t have a Facebook Fan page. The bandwagon for these social ‘marketing’ tools is well out of the station and chugging along like the runaway train at Disney. Firstly, these tools weren’t built for marketing; and no, they [...]
Continue Reading →Social Profiles and Personal Brand
Yesterday I gave a seminar about social media marketing and the question of personal profile or company profile raised it’s head. Should I go online as me, or as my company? Larger companies and consumer products/services probably need to lead from the brand, but in the world of small business B2B, people buy people, so [...]
Continue Reading →Marketing – The Evolution
I don’t really like the term web 2.0 or marketing 2.0. It versions something that is simply evolving. Does a child become human 2.0 when they reach being a teenager. I don’t think so, and that’s coming from a human 3.8. Anyway, I came across a great Blog post by Scot of Birddog about a [...]
Continue Reading →Twitter Serendipity In Action
I have a villa in Pervolia, a village in Cyprus. As a Twitter user, I have followed various people in Cyprus via my own profile @CraigKillick as well as the villa profile @pervolia to get links and create interaction with relevant people. One of the guys I started chatting with is @AdamGoodier. It turns out he lives in the village, about 2km from the villa.
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