I make no secret that I love feeder websites. As well as the fact that they are really working hard for me, it makes common senses to create more specific content websites where possible for user experience. My main playground for trialling these sites is our beauty product shop. As you can see from the [...]
Continue Reading →I don’t really like the term web 2.0 or marketing 2.0. It versions something that is simply evolving. Does a child become human 2.0 when they reach being a teenager. I don’t think so, and that’s coming from a human 3.8. Anyway, I came across a great Blog post by Scot of Birddog about a [...]
Continue Reading →Time to fess up. I think social media is a waste of time when it comes to marketing a small business. Yes, it gives you the chance to engage with your customers and promote your offering. But… Does it lead to any real business? Maybe, but compared to effort? You can not beat the personal [...]
Continue Reading →For years, I have read the works of Seth Godin and others and bought into the whole ‘permission marketing’ paradigm when it comes to email marketing [especially]. It makes sense, builds trust and creates relationships. Believe me, I am on board. But. As much as these guys say that the old rules won’t and don’t [...]
Continue Reading →The web is great, wouldn’t you agree? For finding information, suppliers, sales contacts. For buying stuff, some of which is very obscure or ‘embarassing’. And, for marketing… it’s bloody awesome. So why do so few marketing based organisations get the web? PR agencies, design agencies, marketing agencies. There are some agencies that are VERY good [...]
Continue Reading →It’s that time of year when I have over-indulged but am bright about the coming year and ready to plan. Despite 2008 not finishing so great for many businesses, I personally can’t help but feel confident about 2009. The web will continue to change (state the bleedin’ obvious Craig) and it’s a case of testing [...]
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