SEO - Search Engine Optimisation

Craig Killick - Basingstoke - Hampshire - UK

I am an SEO consultant based in Hampshire who can help your increase relevant traffic to your website.

What Is SEO?

There is a lot of hype around SEO. I tend to look at it as one part of a much bigger picture called online marketing.

SEO as it stands is a way of optimising the content of your website to enable it to be found naturally in search engines. This includes trying to understand the way the search engine algorithms work. This is a constant challenge because:

  • They change as the search engines develop the way they work to deliver 'better' results.
  • Spammers and some SEO companies try to bypass natural rankings by using non-ethical and aggressive tactics.
  • Different search engines have different algorithms.
  • There is an increasing amount of competition out there.

SEO For Your Business

So, taking everything into account, I take a more direct approach with SEO, concentrating more on search engine marketing and social media to deliver traffic. That said, SEO is still important.

I help companies focus their message. Through effective website copywriting and an understanding of the way a web page should be constructed to deliver a message strongly I adapt web pages to make them search engine friendly.

SEO Requires Content

I find appropriate 'key phrases' to work with, adapted around keywords, that are more likely to help your website be found by the people looking for you. High levels of traffic is not as useful to you as specific web traffic when you are trying to convert it into business, so that's what I aim for.

Creating and adding relevant (quality) content to your website will enhance the overall message that your business sends out. It also creates 'linkbait' - pages that could be potentially linked to. This also increases your profile in search engines.

SEO and Google

Google is the search engine most businesses go for when it comes to SEO. With an approximated 78% share of search traffic in the UK (ref. Hitwise) it makes sense. Utilising Google Webmaster tools to work with Google gives competitive data, as well as allowing for any further updates and amendments that could further enhance your website to make it more attractive to the Google search engine.

If you are interested finding out how I can help you optimise your website for search engines, please contact me.