Website Copywriter
Effective Website Copywriting Can Deliver Sales
Have you ever read an advert and been amazed at how powerful the copy is? The words that are used and the way they are written just seem to grab your attention?
Copywriting in advertising can be very powerful and when it comes to your website and the copy you use, you may begin to imagine how powerful these words become. Effective copywriting can allow your customers to find you in search engines and then begin to trust as they read the 'message' of your website.
Is Your Message Even In The Copy?
It's amazing how many companies write copy for their websites completely missing a vital sales ingredient. Even a traditional copywriter may focus so much on 'marketing speak' that they miss an intrinsic piece of content in the words they use on a website: telling people what it is they actually do.
Other businesses go completely the other way with their copywriting and mistakenly load up their page with keywords that miss the spot. Keywords they think they need, but are not necessarily appropriate enough to deliver relevant traffic to their website.
The result is, that they both miss out on quality traffic to their website and the chance to engage with customers.
Website Copywriting Example
This page is about me offering a service as a website copywriter, agreed?
Now, I could go for copywriting clients around the world but that's not what I am selling. I am selling copywriting to companies near me in Basingstoke. So, it makes sense that I go for potential customers in Basingstoke and maybe Hampshire. I don't have the resources to go too far afield in the UK so I niche myself geographically.
If you'd like more information about my services as a website copywriter, please contact me.